MetaTagSEO: Meta Tag Search Engine Optimization

New Keyword Optimization Rules

Wed, 08 Sep 2010 02:36:16 -0500

Major search engines like Google are constantly striving to ensure that sites at the top of their result pages offer invaluable information or service to their visitors. However, webmasters who are looking to make quick money while offering very little quality content are always finding new ways to beat the search engines at their own game. For this reason, search engines regularly change the methods they use to determine relevancy and importance of your site.Evolving Search EnginesThe first step you should take is to ensure that your website will do an effective job of turning visitors into money. The content needs to be optimized so that both search engine visitors and human visitors both deem it to be a useful website. Once upon a time, effective optimization entailed cramming content with as many keywords as possible and while this once generated good search engine results it invariably put visitors off. It is also now frowned upon and penalized as being spam by all ...

Search Engines - Pieces of the Pie

Tue, 07 Sep 2010 04:07:55 -0500

Advertisers and search engine optimization campaigns are focusedon getting the most bang for the buck. To organize your effort,you need to know which search engines have the biggest pieces ofthe traffic pie. Subjective NumbersAsk anyone in the Internet game and they will definitively tellyou which search engine is the best. Of course, this oftencorrelates to the actual search engine they use. I once had aperson present me with a long winded, yet passionate, diatribeabout why AllTheWeb.com was better than Google, MSN and...Yahoo!If I only had a brain, I would surely see that AllTheWeb.comwould become the dominant search engine. This I was told withgreat conviction and more than a few people nodded their headsaround us. Since I was in a particularly bad mood that evening, I hippedthe person into the fact that Yahoo provides all the searchresults on AllTheWeb.com! I even had to pull the site up andshow my "teacher" the truth of the matter. So much for makingfriends!Many...

Professional/Categorical Directories vs. Search Engines

Mon, 06 Sep 2010 04:34:38 -0500

For the past year we have been submitting to search engines andthrough tweaks, changes in Meta Tags, and resubmitting, watchedour search engine listing move to the top or close to it onseveral of the top search engines. But this is not where themajority of our traffic comes from. We have submitted toliterally thousands of Free for All Links FFA, classifieds,and are involved in several different types of the MLM ads. Butthis is also not where the majority of our traffic comes fromeither.Where does the traffic come from?The suspense is killing you so we will let you have it. TheMajority by far, uncontested, and definitely the most productivefor our marketing efforts is Directories that specialize in ourfield or occupation. Without fail these directories pull over of the traffic to our website. We found that when doing asearch on many of the search engines, the search engine does notpull our site up directly or first, but the site of thedirectory comes up with a link...

Building An Effective Furniture Sales Web Site

Sun, 05 Sep 2010 02:37:06 -0500

Web sites that feature products ' especially furniture or otherlarge items ' require a careful balance of text and images toconvey the value of each product. Let's face it. Consumers like to see, feel, and 'experience' aproduct before they make a purchase decision. If you can elicitthe senses in your on-line presentation of an item, you willincrease your chances of making a purchase tenfold.In addition to the basics of an effective web presence, such ascomplete contact information, a successful furniture sales website will convey the following: Credibility of the merchant to provide any product availablethrough the site; Dimensions, an invigorating textdescription, and multiple images for each product; Areplacement or repair policy in the event an item is damagedduring shipping; Delivery or shipping options, with pricing; Customer testimonials from those who have shopped with themerchant; Full payment options, preferably with telephone,on-line, and invoice cr...

The Seven Secret Skills Of SEO Work

Sat, 04 Sep 2010 02:31:27 -0500

There is a lot of talk on the web regarding Search EngineOptimization SEO and how, if you just do this one thing, youwill be at the top of Google. If only it were that easy! Infact, I believe there are seven distinct skills that a searchengine optimiser needs to possess. Most people possess one ormaybe two of these skills, very rarely do people posses allseven. In truth, to get to all seven, people who are good at twoof these need to actively develop the other skills. This takestime and effort and, if you are running your own business, doyou really have the time to do this?The seven skills that I believe are necessary for SEO work are:Web Design - producing a visually attractive pageHTML coding - developing Search Engine friendly coding that sitsbehind the web designCopy writing - producing the actual readable text on the pageMarketing - what are the actual searches that are being used,what key words actually get more business for your company?An eye for detail - eve...

How To Use Flash In Your Site And Still Be Search Engine

Fri, 03 Sep 2010 02:34:54 -0500

Do you want to have a feature rich web site with animations,sound, and an opening splash screen?Do you want to use Flash extensively on your site but you areafraid of hurting your search engine positioning?Do you require an opening splash page but were told that thesearch engines could not index your site if you had one?Well there are ways to have the benefits of Flash on your siteand still be attractive to search engines. It is all in how theFlash is used. Some of the methods are simple while othersrequire more programming experience. But we all can use Flashwithout driving away the search engines.First let's look at the problem. Search engines index a site bylooking at the content. In this case we are talking about textcontent, not pictures, video, sound, or animation. A basic ruleof thumb on having a very search engine friendly site is to havehigh quality, targeted content in text form and limiting the useof anything that can get in the way of the search enginesanal...

Search Engine Ranking... Oh, the Mystery!

Thu, 02 Sep 2010 02:23:49 -0500

Rankings, Rankings, Rankings!How do you get your website ranked well by the search engines? Well, it isn''t as hard as you think, but it may not be as simple either. It takes patience and an ongoing commitment to making search-engine ranking a long-term investment in your website. You will need to give it time and energy '' it isn''t a quick fix.One caveat before I dive into this: If you are a company that is working on attracting local customers, there are many other incredibly effective offline marketing tools to DRIVE people to your website. So, what if you really want to work on search-engine ranking for your site?Keep these points in mind:. Search engines often change their ranking formula.. Each search engine has its own algorithm formula to determine site ranking.. META tag keywords are not a magic bullet to improve your ranking.. Search engines can take many months to index new information, so patience'patience.. Be cautious with graphics-rich websit...

The Role Meta Keywords Play in Search Engine Ranking

Wed, 01 Sep 2010 02:38:35 -0500

The Meta keyword is one of the least important Meta tag yet it play an important role in the search result ranking. It does not have more importance than the Meta title, or Meta description. The purpose of using the Meta keywords is to let the search engine knows the topic of the content. The search engine must know what the page is about before it can arrange it in the search result.The Meta keywords should not be used as a way to spam the search engine. Some people will try to include a long list of keywords in the Meta keywords. They want to include a long list of keywords because they want to rank for those keywords. The keywords in the Meta keywords are not used by the search engine to rank a website. The search engine never based the search engine ranking on the Meta keywords so it is useless to include a long list of keywords. If you include too many keywords, your site will get penalized by the search engine. The search engine particularly pay attention to websi...