MetaTagSEO: Meta Tag Search Engine Optimization

It is an obvious fact that each online business owner should know not little but a lot about search engine marketing setup. This idea involves optimizing your website for the search engines to think that your website provides useful and rich-content information and, therefore, you will be able to improve search engine ranking.

This is extremely efficient as other paid marketing methods like pay per click campaigns are really expensive and can not afforded by everyone especially the beginners who do not have that much money yet to invest. On the other hand, natural traffic gained from ethical and legal search engine optimization (SEO) is free of charge and targeted under the assumption that you avoid any black-hat SEO training.

Hence, you should not overlook the power of setting a proper search engine marketing setup when it comes to spreading the word about your home based business. To achieve this goal properly, you should consider the right keywords with the right density.

But the interesting question is: What are the proper keywords?

If you explore various articles on small business website optimization or ask any small business SEO agency that provides push promotion for websites, you will always be confronted with this sentence: "You need to consider the keywords and search terms that enjoy high traffic and have low competition".

My personal point of view is that this answer is not clear enough as the terms low and high are very relative. Should you consider 100 searches per day a high search volume? In case you agree, then should you define 90 searches per day a relatively low search volume? Additionally, if the number of the websites that compete for your target search term is 100, should you define this competition high or low?

If we define 100 websites as low competition, is it feasible to define 150 websites as high competition? So, in other words, what is the meaning of high and low here? And this is the issue I handle in this article.

Briefly, to target the best search engine marketing setup, you should target the keywords that receive "high enough" traffic per month and at the same time enjoy "low enough" competition.

a) What should you define under the term high enough traffic?

There is no clear and unique answer as it totally depends on the type of your business and your goals. To achieve a brilliant success in online marketing, you should have a definite plan like your goals and the time needed to achieve them. I.e. you should plan how much money you like to earn and after how many months.

So, I will make a random assumption that you like to earn $1000 per month. Then, you should drive visitors to your website that make you $1000 per month and this traffic is your "high enough traffic". But the exciting question is how to calculate this traffic in an accurate way?

You can definitely use such a mathematical formula:

Total Income per Month= Number of Visitors per Month x Conversion Rate x Income per Sale

In the above mentioned formula, all factors are known except the number of visitors per month. Specifically:

Income per sale is the amount of money or commission you earn when you achieve a sale.

Conversion rate is the amount of your internet surfers who may be interested to buy your product or service. For instance, 3% conversion rate means that 100 internet surfers are dropped by your website and only 3 out of these 100 decided to buy your product. This factor is totally dependent on your services, sales letter, etc.

You may calculate with 3% conversion rate, but I like to design my search engine marketing setup using a conversion rate of 1% as this is a very realistic rate.

Total money you like to make online is simply the cash you like to earn monthly, which is in our case the $1000.

So, now you can calculate how many visitors per month you should drive to your website in order to achieve the desired income. In case you like to earn more you may work on increasing the amount of visitors to your website or you should try to increase the conversion rate.

Driving more traffic to your website includes:

- Ethical optimization of your website by combining online and offline optimization.

- Online submission of high quality articles to high rank web directories is a good idea to get more quality links.

- Update your website frequently.

- It is really a good idea to mix both of article marketing and Web 2.0.0 services.

Increasing the conversion rate of your website involves:

- Enrich your sales web page with promises that you can really deliver.

- It is strongly recommended to offer your website internet surfers something extra for free.

- Add a hard deadline that they should act before it in order to be qualified for the free bonus.

b) What should you define under low enough competition?

To check the competition of a certain keyword, insert your target keyword between double quotes in Google to see how many other websites that are optimized for the same keyword. It is usually expected to find 0 or thousands of websites that are optimized for the same keyword and, therefore, you have to compete against them.

The answer to the question of a "low enough competition"is depending 100% on the planed destination, where you are going to submit your articles. Yes, this is correct as it is relatively sure that Google loves some certain websites and if your article -which should be optimized around a certain keyword-, is submitted there, then it has a better chance to appear on Google's first page.

Some of the websites that Google certainly love are: ezinearticles.com, Squidoo.com, UsFreeads.com and any Wordpress Blog. So, you should not overlook these cases in case you design your search engine marketing setup:

- Ezinearticles.com: Is the optimal choice to submit your articles, if your competitors websites do not exceed 10,000 websites.

- Squidoo.com: Is the optimal destination of your articles, if your competitors websites do not exceed 5,000 websites.

- UsFreeads: Is the optimal choice to submit your articles, if the number of competitors is approximately 3,000 websites.

- Wordpress Blog: Is the optimal choice to submit your articles, if the number of websites that are optimized for the same keyword is not more than 1000 websites.

It is important to notice that the above results are my results based on trial and error procedures and there is always no guarantee, if we talk about Google. Nevertheless, the results and experiments I mentioned in this article worked on fine bases since 6 months now and, therefore; it is a good idea to try it when you finally decided to set up your next campaign.

The key point of this article is to find a mathematical description of the very vague terms high and low. So, now it should be clear for you which keywords you should consider for your campaign when you finally decided to carry out your search engine marketing setup.